Gradeta
A new name. A clear identity. From logo to website.
Presenting expert services and making contact straightforward.
Moving from SEOchat to Gradeta meant more than changing a logo. The new website brought together SEO services, training, experts and a blog. Some pages needed a concise offer; others a long syllabus and dozens of reviews. The challenge was a shared visual language that could support very different content.
An enquiry within reach
For service pages I proposed a sticky enquiry form. We weighed the page’s visual breathing room against keeping contact accessible through longer content. Expandable FAQs addressed questions about how the service works.
Designing for real content
Training pages considered a state with around fifty reviews and a longer syllabus. The blog gained categories, pagination and reading time; wide article tables received horizontal scrolling. The design covered awkward real-world content, not just an ideal short page.
Patterns instead of duplicated pages
The identity was accompanied by reusable elements for services, training and editorial content. When services were grouped into packages, the existing service-detail design could be reused rather than introducing another page type.
WHAT THE WORK ENABLES
The design connects a coherent identity with a content-rich website and shared rules. Its value lies in accommodating different content lengths, additional services and real situations visitors encounter.