MOBIL.CZ
A clearer route to mobile services.
An interface that can keep up with the offer.
MOBIL.CZ needed a complete website redesign after more than ten years. It had to explain mobile services more clearly while remaining recognisably part of the brand. The work continues beyond a redesign: the operator’s offer changes, and the interface has to accommodate different numbers of benefits and new customer materials.
Clarity within a familiar brand
I designed the website in line with the corporate and communication identity. Visual design, information hierarchy and responsive layouts developed together so the offer would remain understandable on a smaller screen.
From five rewards to three
When the rewards offer was reduced in 2025, the existing three-plus-two layout no longer matched the content. I recommended a single row of three rather than two rows, keeping the data rewards together and calls as the third item. The client approved it. The aim was a reusable principle that would not require a new visual style every time the offer changed.
Consistency beyond the website
Follow-up work also included the visual header for an eSIM confirmation document. That document is part of the service experience too: brand recognition and information hierarchy matter in the materials a customer keeps.
WHAT THE WORK ENABLES
The renewed website is supported by ongoing attention to its visual logic. The rewards example shows the approach at a small scale: adapt the structure to real content while keeping communication recognisable and usable.